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VERSION:2.0
PRODID:-//NextToU//EN
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:6c137c83-9cab-4090-b759-bdd50b6a5795@nexttoyou
DTSTAMP:20261106T175557Z
DTSTART:20261112T223000Z
DTEND:20261112T233000Z
SUMMARY:Business as Unusual: The 2026 Shuford Lecture Featuring Michael Cr
 ooke
LOCATION:The Varsity Theater
DESCRIPTION:What can Patagonia's former CEO teach us about doing things di
 fferently?\n\nFrom serving as a Navy SEAL to leading one of the world's m
 ost recognizable outdoor brands\, Michael Crooke has built a career on ch
 allenging convention\, leading with purpose\, and redefining what success
  looks like.\n\nJoin the Shuford Program in Entrepreneurship for our annu
 al Shuford Lecture\, Business as Unusual\, featuring Michael Crooke\, for
 mer CEO of Patagonia\, on Thursday\, November 12\, at 5:30 PM at the Vars
 ity Theatre in Chapel Hill.\n\nThrough an engaging fireside chat\, Crooke
  will share lessons from his unconventional career\, exploring how values
 -driven leadership\, innovative thinking\, and the courage to challenge t
 he status quo can shape successful businesses and meaningful careers.\n\n
 Whether you're an aspiring entrepreneur\, a future leader\, or simply fig
 uring out your next big move\, this conversation will challenge you to re
 think traditional definitions of success and discover how doing things di
 fferently can lead to extraordinary possibilities.\n\nCome curious. Leave
  inspired.\n\nhttp://next-to-u.app/events/6c137c83-9cab-4090-b759-bdd50b6
 a5795
URL:http://next-to-u.app/events/6c137c83-9cab-4090-b759-bdd50b6a5795
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