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UID:83fbd8c2-f35c-4afc-92d5-81d23efa9eb7@nexttoyou
DTSTAMP:20261106T174858Z
DTSTART:20261112T220000Z
DTEND:20261112T230000Z
SUMMARY:A Political Economy of Attention in Three Registers
LOCATION:Bachelor Hall Humanities Commons Room\, 1031\, 301 S. Patterson A
 ve\, Oxford\, OH 45056
DESCRIPTION:Lee McGuigan is an associate professor in the University of No
 rth Carolina Hussman School of Journalism and Media. He studies the histo
 ry and political economy of advertising\, media and information technolog
 y. His book\, Selling the American People: Advertising\, Optimization\, a
 nd the Origins of Adtech\, was published in 2023. The book investigates t
 he role of “attention merchants” and “choice architects” by examining how
  related efforts to predict and influence consumer habits and to package 
 and sell audience attention have collectively channeled and amplified cur
 rents in surveillance\, data processing and behavioral and management sci
 ences. McGuigan’s scholarship has appeared in a variety of books and jour
 nals\, including Big Data & Society\, New Media & Society\, the Journal o
 f Law and Political Economy\, Media\, Culture\, & Society\, Critical Stud
 ies in Media Communication\, the Journal of Consumer Culture\, Media Indu
 stries\, Communication\, Culture\, & Critique\, and Television & New Medi
 a. He is also co-editor (with Vincent Manzerolle) of The Audience Commodi
 ty in a Digital Age.\n\nhttp://next-to-u.app/events/83fbd8c2-f35c-4afc-92
 d5-81d23efa9eb7
URL:http://next-to-u.app/events/83fbd8c2-f35c-4afc-92d5-81d23efa9eb7
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