BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//NextToU//EN
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:d274723c-caed-4d5c-971f-f652e52225f0@nexttoyou
DTSTAMP:20261106T175234Z
DTSTART:20261216T203000Z
DTEND:20261216T223000Z
SUMMARY:Optimizing Boise State Websites for Search and AI
DESCRIPTION:Search has changed markedly\, and our university websites need
  to do more than just rank well. In this two-hour session\, participants 
 will learn how to create clearer\, more useful\, and more trustworthy con
 tent for users\, search engines\, and AI-powered search tools.\n\nTraditi
 onal SEO asks: "Can users find the page?"\n\nSearch satisfaction asks: "C
 an users find\, understand\, trust\, and act on the answer?"\n\nAI-era di
 scovery asks: "Can users\, search engines\, and AI systems recognize Bois
 e State as the official source of truth for this question?"\n\nWe’ll expl
 ore how to move from traditional SEO thinking to search satisfaction: hel
 ping our audiences find\, understand\, trust\, and act on the answers and
  solutions we provide. You will learn how to use analytics data as a form
  of audience research to recognize user intent\, improve page titles and 
 headings\, strengthen source-of-truth practices\, and reduce outdated or 
 duplicate content.\n\nThis session is designed for Boise State website ad
 ministrators and content creators who maintain public-facing web content 
 and want practical ways to improve the quality\, visibility\, and authori
 ty of their pages in the era of AI-search discovery.\n\nhttp://next-to-u.
 app/events/d274723c-caed-4d5c-971f-f652e52225f0
URL:http://next-to-u.app/events/d274723c-caed-4d5c-971f-f652e52225f0
END:VEVENT
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