Jana Franke - presentation - Financial Influencers and Their Impact on Financial Behavior

About

Young people increasingly engage with financial topics through social media, where financial influencers, so-called finfluencers, have become an important source of information. While finfluencers and their content can make financial topics more accessible, they also raise questions about accuracy, credibility, persuasion, and their influence on financial decision-making. This tension provides the starting point for the FiBiFlu project, which aims to support learners in engaging critically and reflectively with finfluencer videos. The talk will introduce the interdisciplinary project and present initial empirical findings.