Headquarters field trip

About

Step behind the scenes of a performance sports brand. BRAG is heading to the Head GOLF showroom for an up-close look at how a golf apparel and equipment line is merchandised, presented to buyers, and brought to market. Members will see the current collection in person and learn how a showroom works: how seasonal assortments are curated, how product is displayed for wholesale appointments, and how a brand translates its identity into a cohesive retail story. The visit also includes time to ask industry professionals about their career paths in sales, merchandising, marketing, and brand management, plus the chance to network and make connections that could lead to internships. Whether you’re drawn to buying, visual merchandising, or PR, this is a hands-on look at the business side of fashion and sports, and no golf experience is needed.