Business as Unusual: The 2026 Shuford Lecture Featuring Michael Crooke

Name: Business as Unusual: The 2026 Shuford Lecture Featuring Michael Crooke
Start: 2026-11-12T22:30:00+00:00
End: 2026-11-12T23:30:00+00:00
Location: The Varsity Theater

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When: Thursday, November 12, 20265:30 PM – 6:30 PM ESTAdd to calendar Google Calendar
Where: The Varsity TheaterOpen in Maps
Hosted by: Entrepreneurship Club at Carolina - Powered by Shuford

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What can Patagonia's former CEO teach us about doing things differently?

From serving as a Navy SEAL to leading one of the world's most recognizable outdoor brands, Michael Crooke has built a career on challenging convention, leading with purpose, and redefining what success looks like.

Join the Shuford Program in Entrepreneurship for our annual Shuford Lecture, Business as Unusual, featuring Michael Crooke, former CEO of Patagonia, on Thursday, November 12, at 5:30 PM at the Varsity Theatre in Chapel Hill.

Through an engaging fireside chat, Crooke will share lessons from his unconventional career, exploring how values-driven leadership, innovative thinking, and the courage to challenge the status quo can shape successful businesses and meaningful careers.

Whether you're an aspiring entrepreneur, a future leader, or simply figuring out your next big move, this conversation will challenge you to rethink traditional definitions of success and discover how doing things differently can lead to extraordinary possibilities.

Come curious. Leave inspired.

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This event is organized by Entrepreneurship Club at Carolina - Powered by Shuford, not by NextToU. Details come from a public UNC event listing and may change — check the original event for the latest information.